I just got off the phone with a friend of mine. Business is up he said, but he didn’t know why. I asked him a few questions, but the more we spoke about it the more concerned I became.
“What do you mean, you don’t know why they’re buying?”
“We never know why they buy,” he [...]

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If you don’t find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them. This is the same as [...]

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